diff --git a/app/cells/plugins/core/content_item/popup.haml b/app/cells/plugins/core/content_item/popup.haml
new file mode 100644
index 0000000..b808b22
--- /dev/null
+++ b/app/cells/plugins/core/content_item/popup.haml
@@ -0,0 +1,13 @@
+= render_label
+%br
+%button.content_item_button.text-center.popup--open
+  .button_content
+    %i{ class: "material-icons icon" }
+      cloud_upload
+    %br
+    %span.content_item_button-text
+      Click to add a
+      = field.name
+      from the media library
+%small
+  Recommended size: 1452px x 530px with a live area of 930px x 530px
diff --git a/app/cells/plugins/core/content_item_cell.rb b/app/cells/plugins/core/content_item_cell.rb
new file mode 100644
index 0000000..a247ca6
--- /dev/null
+++ b/app/cells/plugins/core/content_item_cell.rb
@@ -0,0 +1,15 @@
+module Plugins
+  module Core
+    class ContentItemCell < Plugins::Core::Cell
+      def popup
+        render
+      end
+
+      private
+
+      def render_label
+        "Add #{field.name}"
+      end
+    end
+  end
+end
diff --git a/app/models/content_item_field_type.rb b/app/models/content_item_field_type.rb
new file mode 100644
index 0000000..be0bb33
--- /dev/null
+++ b/app/models/content_item_field_type.rb
@@ -0,0 +1,11 @@
+class ContentItemFieldType < FieldType
+  def mapping
+    { name: mapping_field_name, type: :string, analyzer: :snowball }
+  end
+
+  private
+
+  def mapping_field_name
+    "#{field_name.parameterize('_')}_content_item"
+  end
+end